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64 Million Artists

64 Million Artists is a major national campaign to unlock the creativity of everyone in Britain.

The project uses a simple, fun and free process - Do, Think and Share - to support people who’d like to get creative. 

It aims to encourage mass participation in artistic practice, and shifts focus away from ‘great art for everyone’ to ‘great art with everyone’. 64 Million Artists promotes creative practice as being as beneficial to a person's well-being as regular exercise and healthy eating.

The project website includes tips and tricks about how become an 'everyday artist' and offers a regular weekly 'Friday challenge' that all can sign up to. 

64 Million Artists was previously known as 53 Million Artists before it extended its scope from England, to include the whole of Britain.



64 Million Artists project planning

Project team members Dr Nick Wilson, Jo Hunter and David Micklem worked with a range of  professional artists, poets, playwrights, photographers, digital artists, arts organisations and ‘everyday artists’ to understand what makes someone an artist, and how we might all become artists in one way or another.

Topics ranged from artists reflecting on their own practice, motivations for making art, how to achieve balance whilst being creative, strength in collaboration and making the arts accessible.

You can hear the interviews in full on Soundcloud:

The project team went on to develop a King’s-specific intervention in 2016, 33,000 Everyday Artists, using the methodology developed in 64 Million Artists.  

Learn more about 64 Million Artists and what the project aims to do in this insightful video looking at the research side of the project.


The 53 Million Artists pilot was a collaboration between King’s College London’s Department of Culture, Media & Creative Industries and 64 Million Artists’ co-founders David Micklem and Jo Hunter. It was supported by the university's Culture team.

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