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Meet the Idea Factory winners: Fitra Health

Fitra Health, founded by Nawal Yousaf, a Medical student in the Faculty of Life Sciences & Medicine won the top prize at the 2023 Idea Factory competition final - £3,000 to fund the development of her idea alongside a 12-month support package. We caught up with Nawal to hear all about her pitch-winning start-up, her entrepreneurial journey so far and next steps.

Describe Fitra Health in one sentence…

Fitra Health is a mental health app that combines evidence-based therapy with faith-based approaches to provide culturally sensitive and inclusive mental healthcare for Muslim communities.


Where did the idea originate?

The idea came from the student selected component of my medical course on cultural psychiatry, which recognised the importance of tailoring mental health interventions to meet the unique needs of different ethnic and cultural groups, especially the Muslim population. I have been working on the idea for several months and have been making progress towards creating the app and preparing for a pilot study.


Why did you decide to enter the Entrepreneurship Institute's Idea Factory competition?

I saw that many health and med-tech projects from across King’s had been through the competition, and I was inspired by their journeys and the help they had received. We had just completed a market validation by surveying 250 people, so believed it was the right time to participate. I’m a competitive person so wanted the experience of going through the competition myself.


What did the winning moment feel like?

It felt amazing! All the teams had really good pitches, but I was really happy and proud to be selected as the first place winner.


How did Idea Factory help you move forward with your idea?

The support and networking opportunities really stood out for me. As all the events and bootcamp sessions were in-person, I ended up becoming good friends with other students and learnt a lot from them. Taking part in the competition definitely helped me move my idea forward in terms of marketing. I have received congratulations from people all over the world after posting about my win on social media and have had people expressing an interest in collaborating and hearing more about my idea.


What’s next?

I need to continue working on the development of the app and preparing for a pilot study. I plan to spend the prize money on video production for the app and preparation for the pilot study, which will help me to further develop and refine my idea.


To find out more about Fitra Health, visit LinkedIn. Watch Nawal’s winning pitch on YouTube.



Idea Factory is King’s College London’s flagship idea generation competition. It aims to nurture the biggest and best ideas from across the university that have the potential to grow into ventures. 

In addition to receiving £3,000 funding to develop the idea, Fitra Health has access to a 12-month support package including, access to the Entrepreneurship Institute Hub, mentoring by our Head of Entrepreneurial Skills and experts-in-residence.

Think you’re ready to enter the next Idea Factory competition? Register your interest.


Meet the 2023 Idea Factory Winners

We caught up with our 2023 Idea Factory winners to hear all about their pitch-winning start-ups, their entrepreneurial journeys so far and what they plan to do next.

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