King's alumni aim to boost lingerie market with new business.

Former Geography students Alice and Fleurette were sharing grievances at the lack of stylish bras for D+ cup sizes at the student bar in 2013, when they saw an opportunity for innovation.

The pair took their idea to the 'Lion's Den Challenge' run by King’s Entrepreneurship Institute, winning the award for 'Best Pitch' and laying the foundations for their future success.

The pair said: "Attollo means ‘I lift up, I raise, I excite,’ and was everything we wanted our bras to do that current bras don’t."

Three years on, Attollo has continued to grow, and recently began manufacturing with their European suppliers. Their products have been showcased in Vogue, and appeared in the Valentine's edition of GQ.

Alice and Fleurette added: " ‘None of this would have been possible without the support from King’s. We are in touch with the Entrepreneurship Institute regularly. Our first investors were found through King’s events, much of our press has derived from King’s and we couldn’t be more appreciative of the support we have received over the years."

Find out more about the  King’s Entrepreneurship Institute, a dedicated hub offering support opportunities for King’s entrepreneurs through careers and start-up journeys.