It can be a steep uphill climb just to get policy makers to pay attention to your ideas, but actually influencing them to change things as a result of what you say often means scaling a mountain. Setting out logical, rational arguments based on evidence is just the start. To change minds and get consensus on what to do, you also need to work with the wider psychology of human behaviour and the dynamics of group decision-making. This course provides a set of practical tools and techniques you can use to make sure that your policy research makes a difference. Designed specifically for researchers and professional services staff who want to communicate with policymakers and other audiences including the public, this session explains the principles of ‘message-led’ communication and provides practical advice on how to structure and sell your ideas in order to maximise their impact on policy and practice.