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Research & analysis
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Analysis by the Policy Institute, based on 2019 polling by Ipsos MORI that updates a 1989 survey, reveals how the British public have become far more tolerant of a range of moral issues and activities in the last 30 years.
Key findings reveal:
Given the very long time frame for the study, some of the big changes we see are due to a different sort of older group replacing the previous older group (a generational replacement effect), as well as general shifts in attitudes among the population as a whole (a period effect). In particular, one of the biggest causes of change in moral attitudes overall has been the “Baby Boomer” generation moving into older age.