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The UK in the World Values Survey


The World Values Survey is one of the largest and most widely used social surveys in the world. Since 1981, it has captured the views of almost 400,000 respondents in over 110 countries, covering topics including cultural identity, migration, trust, empathy, tolerance, media consumption, political interest, the environment and more.

For the first time in over 15 years, the UK will be a full participant in the WVS, in a project led by the Policy Institute, in partnership with UCL, the Behavioural Insights Team and the Social Change Initiative, and supported by the ESRC, Cabinet Office, Northern Ireland Office, British Academy, Barrow Cadbury Trust, Unbound Philanthropy and the Joseph Rowntree Charitable Trust.

The research will generate new insights and reveal new trends to further our understanding of values, attitudes and beliefs during a period of profound change. Visit our WVS website to learn more about the project, and explore how values, attitudes and beliefs have changed in the UK over the last four decades.

Findings from the programme