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Previous Research Seminars in Marketing

The Department of Marketing organises bi-weekly research seminars in marketing. The following research seminars are from previous years. 

20109/2020 Academic Year

  • 18 September 2019
    Matthew Chylinski (University of New South Wales) – “Experience Binding: An Approach to Improving Task Engagement using Experience Consumption”
    Bush House, Room (SE)1.06, 13.30-15.00
  • 9 October 2019
    • Takumi Tagashira (Hitotsubashi University) – “How does warehouse automation contribute to multichannel retailers’ performance?”
    • Liu Boye (Kobe University) – “The effectiveness of online celebrity endorsement on consumers' attitude and behavior: an empirical study in China"
    • Ryota Suga (Kobe University) – “The effects of digitalization on servitization: the roles of technological dimensions and customer approach”
    • Bush House, Room (SE)1.01, 13.30-15.00
  • 16 October 2019
    John Ford (Old Dominion University) – “Methodological Mistakes in Cross-Cultural Advertising and Business Studies”
    Bush House, Room (S)3.01, 13.30-15.00
  • 27 November 2019
    Jaideep Prabhu (University of Cambridge) – "TBA"
    Bush House, Room (S)2.03, 13.30-15.00

2018/2019 Academic Year

  • 10 October 2018: Catherine Tucker (MIT Sloan) – "How Effective Is Black-box Digital Consumer Profiling and Audience Delivery? Evidence from Field Studies"
  • 10 October 2018: CODA Autumn Workshop
  • 24 October 2018:
    • Ko de Ruyter (King's Business School)
    • Rick Watson (University of Georgia) 
    • Stefanie Paluch (RWTH Aachen University)
    • Leyland Pitt (Simon Fraser University)
    • Kristina Heinonen (Hanken School of Economics)
    • John Ford (Old Dominion University) 
  • 7 November 2018: Myles Allen (University of Oxford)
  • 21 November 2018: Ben Marder (University of Edinburgh)
  • 5 December 2018: Victoria Rodner (University of Stirling)
  • 16 January 2019: Jose Benitez (Rennes School of Business)
  • 30 January 2019: Rob Morgan (University of Cardiff)

 

 

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