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Dr Ella Fegitz

Ella FegitzTeaching Fellow in Digital Economy and Society

 Room 0.08, Chesham Building,
King's College London




I am a cultural studies scholar, focusing in particular on the representation of gender and sexuality in the media. I hold a PhD from Goldsmiths, University of London, having researched the representation of femininity and female sexuality in Italian online journalism.

My main research interest is in gender and sexuality within the context of post-feminism. Besides my PhD research, I have also written about the representation of heteroflexibility in TV shows, the intersection of race, gender and class in vegan vlogging, and the phenomenon of commodity veganism (via celebrity endorsement). I am currently interested in the emergence of what I describe as ‘post-feminist digital entrepreneurs’ and the digital economy in which they participate.

Before working at King's College London, I taught at Goldsmiths, Oxford Brookes University and London College of Communication. 

Research interests and PhD supervision 
  • Mediated post-feminist subjectives and sexualities 
  • Neoliberal economy and digital entrepreneurs
  • Inclusions and exclusions of digital cultures
  • Social media, populism and sexism 
Selected publications
  • Fegitz, E. (2015) Consuming the Lesbian Body: Post-Feminist Heteroflexible Subjectivities in Sex and the City and The L Word. In: A. Hulmes (2015) (ed.) Consumerism on TV: Popular Media from the 1950s to the Present. London/New York: Routledge
  • Fegitz, E. & Pirani, D. (2018). The Sexual Politics of Veggies: Beyoncé’s ‘commodity veg*ism’. Feminist Media Studies, 18(2), pp. 294-308.
  • Pirani, D. & Fegitz, E. (in print). What veggie vlogging looks like: Intersections of gender, race and class in Western mainstream veganism. B. Parker, J. Brady, E. Power & S. Belyea. Feminist Food StudiesExploring intersectionality. Toronto, Canada: Women’s Press (expected publication 2018).

My teaching covers foundations in the study of digital culture, situating it within its socio-cultural, political and economic context. I also teach about the changes that the digital has brought to the publishing and newspaper industries.

Expertise and public engagement 

I wrote a ‘theory piece’ to open the special issue on gender and sexuality for the London College of Communications’ publication A+. I have also published an article on Asia Argento and the #MeToo movement on the Italian national newspaper La Stampa.

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