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Dr Wifak Gueddana

Dr Wifak GueddanaTeaching Fellow Digital Economy and Society

Address Room 0.06 Chesham Building 
King's College London 

I am interested in the digital life of people and have dedicated the past few years to study and teach how we use digital platforms to know, care about others and work? Dominant platforms, such as Google and Facebook have succeeded to implement new systems of quantified valorisation that we, consciously and unconsciously, are subjected to and use in our everyday life. These often operate at an invisible level but exacerbate power asymmetry, labour struggle and create new modes of automating inequality.

My work contributes to critical research on the platform economy and focuses on the constructing alternative online sources of evidence to study digital communities.

I have completed a PhD at LSE in 2013 and have occupied previously various teaching and research positions at the University of Edinburgh, Southampton, LSE and Microsoft Research, Cambridge, UK. 
Research interests and PhD supervision
  • Gig economy and Platform Work
  • Exclusion/Inclusion and Precarious Working Conditions
  • Collaboration, Online Support and Knowledge building online
  • Digital Methods and Qualitative Research
Selected publications 
  • Gueddana W (forthcoming) ‘Characterizing Platform Labour: A Pilot Study of Occupational Communities in Reddit’ Media, Culture & Society
  • Gueddana W., Sorbie A., Laurie G., Townend D. (2017) ‘Whose data is it anyway? From Ownership to Data Stewardship in Health Research’, Data Terms Report Wellcome Trust, Dec. 2017
  • Gueddana W. and Nathalie Mitev (2016): ‘Beyond Social Networks: A Cross-Disciplinary Analysis of Participation in Open Source Communities’ Pre-ICIS Proceedings: ‘Advances in Qualitative IS Research Methodologies’, Dublin, 2016

I teach at both undergraduate and postgraduate levels, across a range of topics including digital methodologies, social network analysis (SNA), data, communication and society, social media and Digital Communities. My focus is on critical approaches to platforms development (both use and design), in addition to the organisation and dynamics of online communities. 

Expertise and public engagement 


  • Online communities
  • Open Source Software
  • Social media and platform monopolies
  • Digital labour gig economy (e.g. Uber, Airbnb, TaskRabbit, MTRK)
  • Digital methods for Qualitative Research
  • SNA and Visualisation
  • Topic Modelling

My research received funding from the Network of Excellece in Internet Science (2014) and I have also won several awards (e-humanities, Microsoft research and global civil society). 

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