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Digital Creativity at King’s

Collaborations across the university and beyond, developing digitally creative experiences

King’s is uniquely placed to contribute to the creative and technology industries, researching the ways they work and innovating through digital creative practice and the development of new digital creative technologies. With excellent working relationships with industry partners, King’s aims to build relationships between its community, the technology sector, and arts / theatrical / live performance communities. This contributes to the development of urban life in London and more widely across the UK, diversifying talent pipelines and digital creative practices and outputs that reflect King’s commitment to cultural competency and service.

King’s staff and students work in all aspects of digital creativity, from ethical, cultural and historical perspectives, through practical innovation, application and critique. King’s provides opportunities for its community and cultural partners to ask questions, test ideas, pool expertise, collaborate and co-produce new creative digital outputs. This drives new research and education, supports the university to forge partnerships with creative and digital industries in London and beyond and puts digital creativity at the heart of our real and virtual classrooms and students’ success.


Interested to get involved? Please contact us:

National Gallery X

NGX is an ambitious project at the forefront of digital innovation. The research partnership builds on a rich and long-standing relationship between the National Gallery and King's, with both institutions having a strong commitment to artistic, educational and curatorial expertise.

Examples of Digital Creativity at King's

Creative AI Lab

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The Creative AI Lab is a collaboration between King’s and the Serpentine Gallery based in the dept of Digital Humanities. The Lab produces knowledge for cultural institutions, artists, engineers and researchers on how to engage AI and machine learning for the benefit of the wider cultural sector.

Creative Digital Skills


This programme, curated by King's Culture, offers student and staff an opportunity to learn from industry professionals from across the digital and creative sector who offer real-world context for skills development and will provide opportunities to upskill in key creative and digital skills.

Human Centred Computing

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The Human Centred Computing (HCC) group is concerned with the design, development and evaluation of systems with which humans interact and engage in complex and varied ways, focusing on computer graphics, data visualisation, human-computer interaction and natural language processing.

Virtual Reality Research Lab

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Based in the Institute of Psychiatry, Psychology and Neuroscience, the Virtual Reality Research Lab (VRLab) is led by Dr Lucia Valmaggia and is a world-leading multidisciplinary group dedicated to research, assessment and treatments for mental health using VR technologies.

Audience Labs at King's

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Annette Mees joined King's as a Visiting Fellow to develop the pioneering practice of the Audience Labs which originated at the Royal Opera House. Annette is working with a network of experts and collaborators across and beyond King's to explore the future of performance.

Seeing the Unthinkable


Steven Claydon in the Department of Physics in collaboration with Dr James Millen, Senior Lecturer on 'Seeing the unthinkable', a collaborative project analysing and visualising complex phenomena.

NGX with Art in Flux


A series of curated, online talks working in collaboration with Art in Flux: a charitable organisation committed to furthering the development of the media arts community in the UK.

Location-based Digital Narratives

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Immersive experience designer and digital dramaturge Rob Morgan is joining the university to develop and expand upon his pioneering work in location-based digital narratives, with a particular focus on the historic Strand-Aldwych area around King's.

Digital Ghost Hunt

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A mixture of coding education, Augmented Reality and live performance in an immersive storytelling experience by King’s Digital Lab.

Digital Creativity news

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7 February 2022

Meet the Home-Zero winners

The winning projects aim to ignite a public conversation about the relationship between household…

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7 October 2021


Nesta, The National Gallery and King’s College London launch open call to address climate change and…