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Making the Creative Majority

The APPG’s second research project focussed on ‘What Works’ to support diversity and inclusion in creative education and the talent pipeline, with a focus on the 16+ age category.  

The report identifies critical points for intervention for the creative industries, education providers and policymakers to ensure the UK’s creative industries are inclusive and equitable.

The core research team was made up of Professor Roberta Comunian, Dr Tamsyn Dent and Dr Natalie Wreyford from the Department of Culture, Media & Creative Industries, Faculty of Arts & Humanities, King’s College London, alongside Professor Dave O’Brien from the Department of Art History and Cultural Practices, School of Arts, Languages and Cultures, University of Manchester. They were supported by Tessa Read from Creative Shift, Academic Enhancement at University of the Arts London, Dr Mark Taylor from the Sheffield Methods Institute, University of Sheffield, Professor Sarah Jewell, University of Reading and post-doctoral researchers Dr Atif Ghani (University of the Arts London), Dr Ruth Brown, Dr Kate Shorvon, Scott Caizley, Aditya Polisetty and Yolanda Tong Wu (King’s College London) and Dr Sonkurt Sen (University of Bonn).

The research and report were generously supported by King's College London, University of the Arts London, University of Manchester and the Creative Industries Policy & Evidence Centre (Creative PEC), YouTube and Paul Hamlyn Foundation.

Launching the report, Chi Onwurah MP, Chair of the APPG, wrote 

This APPG report’s findings illuminate not just the challenges but also the opportunities that lie ahead. The underrepresentation of individuals from global majority backgrounds, the clear class crisis, and gender disparities highlight an urgent call to action. This report critically sets out ‘What Works’ to begin building a more equitable creative education system for those aged 16+ and to dismantling the obstacles facing the next generation of creative talent. If we are to remain a creative nation, systemic change is not just necessary but absolutely vital.

Chi Onwurah MP, Chair of the APPG

DOWNLOAD the full 'Making the Creative Majority' report


Download by section: 

1. Introduction


2. Creative Higher Education: insights from UCAS and Census 2021


4. "What Works" to support equity, diversity and inclusion in Creative Higher Education: Widening participation


5. "What Works" to support equity, diversity and inclusion in Creative Education: Work-integrated learning and internships


6. "What Works" to support equity, diversity and inclusion in Creative Higher Education: Apprenticeships


For all enquiries about the report please contact 

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