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Business Strategy

Key information

  • Module code:


  • Level:


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Module description

What is the module about?

This module is designed to encourage you to think about strategic issues in a range of organisational settings. Grounded in the discipline of strategic management, the module draws on a variety of tools, techniques, frameworks and theories to develop insights into the challenges that contemporary organisations face.

At the end of this module, you will be able to

  • Show a critical awareness of strategic management as a field of academic study and business practice.
  • Systematically analyse strategic issues in organisations using a range of relevant ideas, theories and frameworks.
  • Use a range of verbal, numerical and graphical data to interpret and communicate about strategic issues in organisations.
  • Consolidate multiple perspectives and sources of analysis into coherent recommendations.
  • Develop, structure and organise an argument using appropriate theory and evidence.

Who should do this module?

This module is available to students that are undertaking non-managerial undergraduate degrees. It is predominantly for students that have technical knowledge but who are interested in complementing their technical knowledge with strategic know-how. The strategic management field is a diverse area drawing on ideas from economics, psychology, and sociology to understand how firms achieve competitive advantage. While strategy is sometimes seen as the realm of senior managers, a sound understanding of business strategy is useful for people at all levels in organisations because it helps individual employees see where their work contributes to a wider organisational purpose.

Provisional Lecture Outline 

Lecture 1: Introducing Strategy & Module

Lecture 2: Macro & Industry Analysis

Lecture 3: Resources, Capabilities & Stakeholders

Lecture 4: Business Strategy

Lecture 5: Corporate Strategy

Lecture 6: Merges, Acquisitions, Alliances and International Strategy

Lecture 7: Evaluating & Processing

Lecture 8: Implementing Strategy

Lecture 9: Structure & Practice

Lecture 10: Revision

Assessment details

75% Oral Examination

25% Tutorial Assessment

Teaching pattern

Weekly Lecture

Weekly Tutorial

Suggested reading list

Readings will be provided on KEATS and via the library throughout the module.  

Subject areas


Module description disclaimer

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Please note that the module descriptions above are related to the current academic year and are subject to change.