Module description
What is the module about?
This module is designed to encourage you to think about strategic issues in a range of organisational settings. Grounded in the discipline of strategic management, the module draws on a variety of tools, techniques, frameworks and theories to develop insights into the challenges that contemporary organisations face.
At the end of this module, you will be able to
- Show a critical awareness of strategic management as a field of academic study and business practice.
- Systematically analyse strategic issues in organisations using a range of relevant ideas, theories and frameworks.
- Use a range of verbal, numerical and graphical data to interpret and communicate about strategic issues in organisations.
- Consolidate multiple perspectives and sources of analysis into coherent recommendations.
- Develop, structure and organise an argument using appropriate theory and evidence.
Who should do this module?
This module is available to students that are undertaking non-managerial undergraduate degrees. It is predominantly for students that have technical knowledge but who are interested in complementing their technical knowledge with strategic know-how. The strategic management field is a diverse area drawing on ideas from economics, psychology, and sociology to understand how firms achieve competitive advantage. While strategy is sometimes seen as the realm of senior managers, a sound understanding of business strategy is useful for people at all levels in organisations because it helps individual employees see where their work contributes to a wider organisational purpose.
Provisional Lecture Outline
Lecture 1: Strategy: Who, What, When, Where, Why
Lecture 2: Strategic Intent
Lecture 3: Social Responsibility and Ethics
Lecture 4: The External Environment
Lecture 5: Resources and Capabilities
Lecture 6: Digital Transformation and Change
Lecture 7: Corporate Strategy
Lecture 8: Competitive Strategy
Lecture 9: Implementing Strategy
Lecture 10: Integrating Strategic Themes
Lecture 11: Exam revision
Assessment details
60% Examination
30% Individual Assessment
10% Tutorial Assessment
Teaching pattern
Weekly Lecture
Weekly Tutorial
Suggested reading list
Readings will be provided on KEATS and via the library throughout the module.