What is the module about?
Entrepreneurial Ventures introduces key ideas and processes in the area of Entrepreneurship using an applied approach. The module focuses on the generation of business ideas followed by development, articulation and formulation of a business plan. Relevant areas such as business model development, the external environment, resource management and financial planning are integrated in an entrepreneurial context. Theoretical and empirical foundations of Entrepreneurship are explored at the start of term; the remainder of the module is dedicated to designing your own entrepreneurial venture and experiencing the entrepreneurial process in action.
At the end of this module, you will be able to
- Demonstrate a critical awareness of contemporary theory and practice in Entrepreneurship.
- Evaluate entrepreneurial ventures using appropriate theoretical frameworks.
- Use relevant ideas and processes to systematically formulate and articulate business ideas.
- Consolidate multiple perspectives and sources of analysis into a coherent business plan.
Overall, the module provides an applied understanding of entrepreneurship, with a special focus on new venture growth and the entrepreneurial mindset.
Who should do this module?
Those who are seeking to understand entrepreneurial issues both from an applied perspective. This is a module that aims to raise awareness about the importance of entrepreneurship not only for start-up commercial purposes but also to stimulate the entrepreneurial mindset for further professional endeavours. Overall, the intention is to help you develop entrepreneurial skills that can be applied in a variety of organisational and professional contexts.
Provisional Module Outline
Week 1: Introduction to Entrepreneurship
Week 2: Generating Business Ideas
Week 3: Business Models
Week 4: Industries and Markets
Week 5: Marketing Issues
Week 6: Legal and Operational Issues
Week 7: Resources and People
Week 8: Financial Resources and Planning
Week 9: Developing a Business Plan
30% Individual business analysis
70% Group business project
Suggested reading list
Weekly readings will be provided on KEATS and via the library.