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Markets, Organisation and Society

Key information

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Module description

What is the module about?

This module explores contemporary developments in marketing, in light of recent developments in socio-economic, technology and regulatory trends in society and their influences on attitudes and behaviour. It draws in several external expert guest speakers to help consider not only the drivers of change that have shaped marketing in our current era, but also stimulate thinking about the implications for lifestyles in the not-too-distant future and the practical and ethical issues that may arise for individuals and society.

It adopts an active, collaborative and inclusive style of teaching in tutorials. We are also very lucky to have so many industry professionals coming to class to provide real case studies, problems and insights which mainly focus on equality and diversity, and sustainability issues. These guests will be providing the briefs for your real-life authentic assessment task. Students will be expected to undertake some very basic research (interviews with experts) and prepare a report based on their findings, research and reading. Students may also get the chance to present their recommendations direct back to the client.

Who should do this module?

Students with a strong interest in society, corporate social responsibility, equality and inclusion, and current issues facing marketing and management. This module is about marketing for good and for social justice.

Provisional Lecture Outline

(a few will be co-presented by external industry guest lectures and linked to the real client briefs)

Lecture 1: The Evolution of marketing

Lecture 2: Social and Not-for-Profit marketing

Lecture 3: Representation and diversity in marketing: challenging stereotypes and brand activism

Lecture 4: Technology, data privacy, gamification and new marketing developments

Lecture 5: CSR, product development and the circular economy

Lecture 6: Brands, and values-based buying

Lecture 7: Digital marketing strategies in the context of digital sustainability

Lecture 8: Building a brand and dealing with reputational damage

Lecture 9: The threat of counterfeit. IP and brand protection

Lecture 10: Summary / revision (panel discussion)

Assessment details

80% Individual Coursework

20% Tutorial Assessment

Teaching pattern

Weekly Lecture

Fortnightly Tutorial

Suggested reading list

Key text or background reading

No set book accompanies this module however, lectures are supported with relevant academic article readings. A useful book for background to the key topics is: Baines, P., Fill, C., Rosengren, S.; (2019). Marketing 4th ed. Oxford. Oxford University Press.


Module description disclaimer

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Please note that the module descriptions above are related to the current academic year and are subject to change.