The aim of this module is to encourage students to think about the role of marketers and consumers in contributing to sustainability. Key concepts to discuss include corporate social responsibility, ethics, and sustainability. These concepts will be explored in relation to consumer behaviour, product strategies, marketing communications, supply chain management, and internationalization.
Individual Coursework (40%)
Group Project (60%)
On successful completion of this module, you will be able to:
Draw on academic literature to critically analyse the challenges of sustainability in relation to consumer behaviour and marketing strategy.
Explain key concepts in corporate social responsibility, ethics, and sustainability.
Critically analyse the roles that marketers can play in promoting sustainability in domestic and foreign markets.
Propose solutions to furthering sustainability and ethics in marketing.
Three hour sessions on a weekly basis, comprising of lectures, student presentations, and class discussions.
Suggested reading list
The core text for 2020-21 was:
Barry, E (2012) Sustainable marketing Pearson: Harlow