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Corporate Sustainability

Key information

  • Module code:


  • Level:


  • Semester:


  • Credit value:


Module description

The aim of this module is to encourage students to think about the role of marketers and consumers in contributing to sustainability. Key concepts to discuss include corporate social responsibility, ethics, and sustainability. These concepts will be explored in relation to consumer behaviour, product strategies, marketing communications, supply chain management, and internationalization. 


Assessment details

10% - Workshop assessment (presentation and discussions)

20% - McGraw-Hill Connect homework (MCQ based)

70% - Individual coursework 3,000 words maximum (theory and practice)

Learning outcomes

On successful completion of this module, you will be able to:

  1. Draw on academic literature to critically analyse the challenges of sustainability in relation to consumer behaviour and marketing strategy.

  2. Explain key concepts in corporate social responsibility, ethics, and sustainability.

  3. Critically analyse the roles that marketers can play in promoting sustainability in domestic and foreign markets.

  4. Propose solutions to furthering sustainability and ethics in marketing.

Teaching pattern

Three hour sessions on a weekly basis, comprising of lectures, student presentations, and class discussions. 

Suggested reading list

The core text for 2020-21 was:

Barry, E (2012) Sustainable marketing Pearson: Harlow



Module description disclaimer

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Please note that the module descriptions above are related to the current academic year and are subject to change.