In April 2018, one of Google’s partner organisations, UpSkill Digital—an organisation dedicated to digital training and skill development to help people embrace technological innovation in the workplace—did a workshop for our BA and MA students. The two key elements covered included, a hands-on training session about implementing practical social media skills that are tailored to business ideas. More specifically, this included skills on how to define goals, measure social media marketing efforts, how to harness the power of social media to promote your business, building communities and how to increase followers. The second part of the workshop provided a basic training overview of how to use Google’s analytics and audience insights by introducing students to their management and reporting tools.