Social Media

Module description

This module critically explores the contemporary social media landscape. It explores the concepts, practices and cultures that  have emerged through the use of social media, and the issues of contention that have developed in related academic debates. The module also situates social media in a historical context, drawing attention to continuities and disjunctions in how computer mediated communication interacts with economic, political and social life. Drawing on case studies and  platforms from around the world, this module challenges participants to think critically about social media use, design anddevelopment.

Assessment details

• One x 1500 words individual essay (60%)
• One x 1000 words individual creative/reflective writing (40%)

Educational aims & objectives

Over the course of the semester, students will have:

• Explore the history of social networks and their place within the digital ecosystem.
• Introduce the methodologies and techniques for mapping and analysing social networks.
• Explore the relationship between users, platforms and platform providers and the commercialisation of the social web.

Learning outcomes

At the end of the module, students will be expected to:

• Have a broad understanding of the debates surrounding social media and its impact on society.
• Possess the analytical skills required for interpreting social media.
• Possess an awareness of the major societal questions connected to the rise of social media, including the rise of new forms of participation, cooperation and self-presentation and the threats of social media monopolies, network exploitation, and shrinking privacy.

Teaching pattern

Ten hours of seminars and ten one-hour lectures

Module description disclaimer

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Please note that the module descriptions above are related to the current academic year and are subject to change.